The Expert’s Guide to a Growth Marketing Audit
6 Chapters, A Step-by-Step Guide
The Expert’s Guide to a Growth Marketing Audit is an in-depth tutorial designed to help you identify the performance levers you need to pull to grow your business with maximum return on investment (ROI).
True performance marketing means being able to see all of the data to capture and record key learnings and insights.
Using our drag-and-drop solution and 1,000+ tactic playbook, we find the right combination of audience, channel, and creative to drive growth across your entire marketing funnel.
This guide will walk you through a full-funnel analysis of your business - from why it’s so important in the first place, to where exactly to look, to what you’re looking for, and how turn the insights you’ll find into a growth strategy.
First, what is a Growth Marketing Audit?
A Growth Audit is the first step in optimizing performance and scaling growth. It’s used to identify information gaps, establish performance benchmarks, find weaknesses that need fixing or wasteful spend, and to highlight strengths worth doubling down on to scale your growth.
At its core, a Growth Audit is a data-driven method for figuring out what KPIs (key performance indicators) you actually need to care about. The KPIs you find from a Growth Audit will vary business to business, and even quarter to quarter. Sometimes you’ll find that your biggest opportunity is to decrease cost-per-clicks on an ad platform. At other times your biggest opportunity might be in shortening the conversion journey, or acquiring more newsletter subscribers, or ramping up guest posts, or adding qualifying friction to ensure less spend on low-quality leads… the list goes on.
Why should you care?
It’s quite simple really - a Growth Audit will clarify the best areas to spend your money and/or your time. It will give you a playbook to ensure an ROI-driven strategy - the foundation of profitable marketing experimentation and optimization.
Defends against wasting resources and time
Highlights the highest priority actions needed
Increases the chance of successful strategy and ROI
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Expert Growth Strategists at Ladder.io use the exact process documented in this step-by-step guide to drive success rates 300% above industry averages.
What makes a Growth Audit so impactful is that it is, in fact, a website audit, marketing audit, SEO audit, email audit, PPC audit, analytics audit, and a competitor audit all wrapped into one - with funnel analysis baked in throughout (traffic, conversion, retention, referral).
As such, The Expert’s Guide to a Growth Marketing Audit includes:
Analytics are vital to understanding performance. We’ll cover everything you need to know in order to conduct a thorough analytics audit, including how to check your event tracking setup and website performance/visitor engagement.
01
ANALYTICS AUDIT & TRACKING INSPECTION
02
COMPETITOR ANALYSIS
Competitor analysis shines light on interesting insights into channels you might not have considered, backlinks worth acquiring, keywords worth ranking or paying for, and more.
03
SEO AUDIT: SEARCH ENGINE OPTIMIZATION
Your search engine optimization (SEO) priorities are unique to your business. We'll walk you through the SEO audit process so you can effectively prioritize and apply technical fixes and content upgrades specific to your website.
04
PPC AUDIT: PAID ADVERTISING
A pay-per-click (PPC) audit is the single fastest route to enhancing your marketing performance. PPC is hyper-measurable, and any changes you make occur immediately, so you can see the effects in real time.
05
CRM AUDIT: EMAIL MARKETING
Email activity is often under-optimized, yet has the potential to be one of the most reliable revenue drivers for your business. And retention insights you find can have exponential returns.
06
UX AUDIT & CRO: USER EXPERIENCE & CONVERSION OPTIMIZATION
At the end of the day, you're marketing to real people - and the user experience is critical. We'll help you locate any friction points in the customer journey, and opportunities to understand your audience better.
Whether you’ve never done an audit before or you eat marketing audits for breakfast, you’re bound to find this expert step-by-step guide useful. Digital marketing has evolved and ‘growth marketing’ is the proverbial train-leaving-the-station.
Don’t miss your opportunity to drive growth - download this expert guide for free.
Find your own growth opportunities, today.
CHAPTER 01: Analytics Audit & Tracking Inspections
CHAPTER 02: Competitor Analysis
CHAPTER 03: SEO Audit: Search Engine Optimization
CHAPTER 04: PPC Audit: Paid Advertising
CHAPTER 05: CRM Audit: Email Marketing
CHAPTER 06:
UX Audit & CRO: User Experience & Conversion Optimization
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CHAPTER 03:
SEO Audit: Search Engine Optimization
CHAPTER 01:
Analytics Audit & Tracking Inspections
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