Automated Creative Insights for Facebook Ads

Spotlight uses machine learning to tag what's actually IN your ads, so you can see what's driving ROI.

 

True performance marketing means being able to see all of the data to capture and record key learnings and insights. 

Using our drag-and-drop solution and 1,000+ tactic playbook, we find the right combination of audience, channel, and creative to drive growth across your entire marketing funnel.

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"The marketing process requires a) smart strategy, b) well thought out tests, then c) collection and analysis of data. Part c) quickly becomes very time-consuming - and there’s only so much you can do in Excel. That’s where Spotlight comes in - a key part of an advanced marketer’s tool kit!."

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What makes Spotlight so impactful is that it's like having a data science team that actually understands marketing creative, but fully automated. You're benefitting from Ladder's experience growing over 200 companies and $40m in ad spend.


Your Spotlight marketing analysis technology includes:    

Analytics are vital to understanding performance. Spotlight will cover everything you need to know about your creative, without all of the tedious manual tagging and naming conventions that you'd need to do this alone.

01

AUTOMATED 
ANALYSIS  

02

AD IMAGE
TAGGGING

Machine learning has made it possible for computers to finally 'see'. We harness this power in our algorithms to automatically tag what's in the images your ads are using, allowing you to finally see what's driving ROI.

03

AD COPY 
TAGGING

We don't just stop at images. Spotlight uses the latest in text analysis to pull out relevant keywords and entities as tags, so you can see what is helping (or hurting) conversion within your ad copy.

04


CUSTOM
REPORTS

If you do need to manually tag creative, it's still better to do it in Spotlight! Custom tags can be added at any time before, during or after a campaign with no data loss. You can even create regex rules to tag assets in bulk.

Spotlight was built by Ladder, a global growth marketing agency who has spent over $40M across more than 8,000 experiments and 200+ companies, from startups to the Fortune 500. 

Don't miss another opportunity to drive growth

ACCESS SPOTLIGHT

ACCESS SPOTLIGHT

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PRIVACY

TERMS OF SERVICE

LADDER DIGITAL LIMITED COPYRIGHT RESERVED 2019
PRIVACY
TERMS OF SERVICE

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We charge Fortune 500 companies $10,000+ for building these as part of on-site training to power their growth teams. 

For a limited time, 
we're offering access to our automated growth tech 
starting at just $500 

Expert analysis. Exponential return.

SPOTLIGHT

  • Assets and performance data imported automatically

  • Machine learning runs in ~15 minutes to tag your ads

  • Access pre-built creative reporting templates

To start, connect your Facebook account 

How Spotlight works

Avoid hours of manual setup & tedious naming conventions: let machine learning do it for you!

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"Ladder's expert growth strategists leverage Spotlight to drive success rates 300% above industry averages."

Will Bancroft, Head of Marketing at Openfolio, Newswhip

*Brought to you by LADDER - the growth agency for Booking.com, Monzo Bank, Time Out, and more

 

True performance marketing means being able to see all of the data to capture and record key learnings and insights. 

Using our drag-and-drop solution and 1,000+ tactic playbook, we find the right combination of audience, channel, and creative to drive growth across your entire marketing funnel.

Spotlight finds what's driving ROI

  • Your ads are split into images and text assets for processing

  • Report on performance by tag for all assets in your account

  • In one click see examples of ads that represent each tag

REQUEST ACCESS

 

True performance marketing means being able to see all of the data to capture and record key learnings and insights. 

Using our drag-and-drop solution and 1,000+ tactic playbook, we find the right combination of audience, channel, and creative to drive growth across your entire marketing funnel.

Advanced data science in your inbox

  • Email your creative insights as a PDF, PNG, or Slide Deck

  • Custom tagging supported for strategic business initiatives

  • Export to Excel or Google Data Studio for further analysis

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*Brought to you by LADDER - the growth agency for Booking.com, Monzo Bank, Time Out, and more

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